• 1 324 Wishes Granted
  • 5K Foam Fest Raises More Than $100,000 for Make-A-Wish® Canada


365 Sports and Make-A-Wish® Canada are thrilled to announce that The 5K Foam Fest fun run exceeded its 2019 fundraising goal, raising more than $100,000 to help create life-changing wishes for children with critical illnesses.


Through money collected at gear check, registration donations and participant fundraising, an impressive $85,000 was raised this summer at 13 fun-run event sites in Canada. Hero Sponsor, Sofina Foods, contributed an additional $15,000 in honour of wish kid ambassador, Oliver, to help meet the $100,000 target. The nine-year-old’s bravery and courage to overcome obstacles, on and off the course, inspired the company to support Make-A-Wish®.


“The Sofina Foundation is committed to supporting causes related to children’s issues,” says Umeeda Madhany, vice-president, Sofina Foundation. “When we heard about The 5K Foam Fest wish kid ambassador, Oliver, and his story, we were inspired and compelled to be a part of it. We are so proud to be the 2019 Hero Sponsor for this event, to support an organization like Make-A-Wish and to contribute to the transformative work they do in changing children’s lives.”


“Thanks to the outstanding efforts of our participants, and the generosity of Sofina Foods, Make-A-Wish is able to grant more life-changing wishes to children who are battling a critical illness,” says Tony Smith, CEO, 365 Sports. “We’re proud that The 5K Foam Fest fun run is able to bring families and communities together for an exciting experience, while also supporting such a worthwhile cause.”


“We are truly grateful for the kindness of those who fundraised or donated through The 5K Foam Fest event this year,” says Jennifer Klotz-Ritter, president and CEO, Make-A-Wish Canada. “Your thoughtful gesture will have a transformative and long-lasting impact on some very deserving children and their families at a time when it’s needed most. On behalf of everyone at Make-A-Wish, we send a heartfelt thanks to you and to 365 Sports for another successful year of partnership.”


To learn more about The 5K Foam Fest and to register for an event in 2020, visit the5kfoamfest.com/canada.


Watch Oliver’s thank you message.




About 365 Sports Inc.

Founded in 2010, 365 Sports Inc. specializes in brand management, field marketing, concept development and event production. 365 Sports’s mission is to provide fresh, fun and innovative athletic events to challenge all participants from seasoned athletes to beginners alike. 365 Sports is dedicated to inspiring a healthier, happier society through the combination of exercise and philanthropy.